Fresh

ABOUT US

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A Taste of the Good Ole Days

The Story Behind Fresh!

Bubby, our founder, started Fresh! in 1964 out of love for the fresh fruit juice and fizzy sodas he grew up on. Since then, Fresh! has brought delicious, classic flavors to your favorite diners and stores across the country

A polaroid picture of the very first Fresh store.
Fresh oranges

Made with America's Freshest Ingredients

Since the very beginning, we have ethically sourced our ingredients from farms local to our facilities. Grown without the use of pesticides and GMOs, Americans can always trust that their Fresh! beverage is a healthy and delicious choice!

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American Diners Love Us

Whether you want them in a chilled pint or an ice cream float, you can always find your favorite Fresh! flavors in local diners across America, who have trusted us to bring refreshing options to customers for decades.

A toast made with delicious Fresh soda